Customer Experience/Insight Meetup (easyJet & MRM Meteorite)
Join the Big Data LDN team at the second Data-Driven LDN Meetup, taking place at 6:30pm on 28th March at Skills Matter/Code Node London.
Hear experts from easyJet and MRM Meteorite discuss how Big Data powers customer engagement and improves experience and interactions with brands, and what that means to us, as businesses and customers.
From a brief look at how Microsoft have used Big Data within Skype to gather a better understanding of their product use and customer behaviour, to a more detailed view on easyJet’s journey to build their next Big Data Platform; The Data Hub. A Data Hub that will make data available right across the business – providing a single source of the truth for their data scientists to be able to connect and draw meaning from previously disparate data sets, and that will become the cornerstone of their personalisation strategy on the web, mobile, in contact centres, and on board.