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Big data’s impact on virtual reality businesses

Virtual reality is a technology with boundless opportunities. These can be seen when it is paired with other tech to create new opportunities. When paired with gaming for example, VR has enabled the user to enter the virtual world of the game, such as in online casinos where the user can enter a virtual casino from the comfort of their own home. When used in marketing, property developers can show houses to potential buyers wherever they were in the world.

The next big application of VR technology is going to be combining it with Big Data to solve the problem created by the limitation of human perception. The vast amounts of data which is gathered through user interaction is an extremely powerful tool if it can be sorted into useful information. Business managers can then use it to make informed decisions. So how can VR and Big Data be used together?

Sorting this data is essential to making informed decisions in the competitive environment of online businesses. Traditional bar graphs and pie charts on 2D screens are not cutting it when it comes to processing large data sets. VR therefore provides an alternative means of viewing data by using its immersive capabilities to solve complex problems. This concept is referred to as data visualisation which involves creating an immersive experience where the data models surround you.

It uses smart mapping, smart routines, machine learning and natural language processing to identify important patterns and display them in the virtual environment, which can then be customised by users. The main reason and purpose of merging VR with big data is to improve the comprehensiveness of the vast amount of analytical data. One startup in particular has merged artificial intelligence, Virtual Reality and Big data to create a platform which allows users to examine up to 10 dimensions of data!

In the past we have employed static data models to understand dynamic data however VR makes data analysis immersive and turns processing data into a dynamic experience.

Big data analysis will be a tactile experience and will help businesses internally, by extracting key info and making it easy to understand. This technology also has the opportunity to disrupt business to business negotiations, as the use of immersive data visualisations will be able to determine accurately whether the deal will be successful or not.

The world of business today involves large multinational corporations that conduct businesses globally. Where VR and big data will come into play here is that key individuals in the company can enter a visual representation of useful data models while in different countries and the first businesses that are able to successfully implement this technology will always be a step ahead of the competition. VR has already been very successful in the consumer market, but this is just the start. Big Data is only as useful as the minds interpreting it so with VR technology we will see businesses gain insights that will revolutionise decision making as we know it.

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