Seminars

11:10 - 11:40  |  Customer Experience Theatre

Customer Decisioning – Blending the Human with the Machine

Wednesday 14 November 2018

ABOUT

Organisations have rich data sets which, when made available, can enable highly effective targeted communications. Rob shares the journey that he and Sky have been on in unlocking the potential in data-driven decisioning, delivering 1-1 customer experiences which drive sales, retention & service objectives. Hear how concepts of human created business rules and cutting edge artificial intelligence & machine learning come together in the pursuit of customer experience & business performance.

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