Seminars

10:30 - 11:00  |  Customer Experience Theatre

YOUR NEXT BASKET – A Bayesian approach to Relevancy Modelling using WPS ANALYTICS

Tuesday 13 November 2018

ABOUT

Your Next Basket (YNB) relevancy scores are used by Kroger.com personalization efforts and wherever relevancy of an existing product to customer is needed. YNB processes hundreds of billions of rows of transaction data to give probability scores tens of millions of households across the Kroger ecosystem.

(Kroger, is an American retailing company founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It is the United States's largest supermarket chain by revenue, the second-largest general retailer and the seventeenth largest company in the United States.)

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