ABOUT

To provide customers with an exceptional experience, it's indispensable to leverage data and AI-driven processes. For the Porsche AG, the goal is to provide the "Porsche Moment" - the unique sensation of starting the engine in your own customized Porsche vehicle. To achieve this, Porsche's IT and data teams collaborate closely to develop and implement specialized data products that support customer-driven innovation. These products include demand forecasting, intelligent planning and ordering, personalized configuration, and market prediction, all geared towards delivering excellence.