The only reason we do any data work is to generate business value. However the world of data is complex with many facets and many rabbit holes to fall down. In this session Simon will take us through his secrets to generate more value from data. Looking at the things that in his thirty years experience he has identified as being the most relevant to generate significant value - both quickly and sustainably, and how to avoid the rabbit holes. Expect a journey through business cases, automation, scalability, data engineering, AI, and ML.