Alex began his industry career after Bachelors and Masters Engineering degrees at Liverpool University. He started by writing flight/test software at British Aerospace, CAD 3D modelling software at Parametric Technology and the RDBMS engine at CA for Ingres before moving into infrastructure design and implementation. Alex transitioned into professional services at Sun and VERITAS through a consulting partner with numerous assignments designing and implementing large scale UNIX and storage systems in financial services. Alex then joined UBS Investment Bank to manage the storage and distributed computing infrastructure for the bank, as well as assessing innovative and emerging technology in Silicon Valley. From UBS he moved to Barclays to run the storage, database and data warehouse engineering divisions and spent 6 years there before joining the Pure Storage team in 2014 where he holds the role of VP and CTO, International.